Michael Neef – Pre-Approve Me App

Author: Michael Neef

Many of you remember watching the super bowl this last month and seeing the $5,000,000 commercial spot for Rocket Mortgage.  Quicken Loans has always done things big … they have always gone “Direct” to the consumer by spending tons on marketing.   So how do we compete?  Not all of us have 100 mil to drop on a product awareness campaign … on top of 20+ million to develop the solution.  More than 450 people worked to develop the automation of the loan process they coined “Rocket Mortgage”.  And why would they do this?

Continue reading “Loan Officer Crash and Burn?”

The average age of Loan Officers today in the United States is 54, according to Barbara Hanson of the Mortgage Bankers Association, and many of these loan officers have more than 20 years experience. I have not been able to find a study which tracks the “Origin” story that tells where all these Loan Officers came from … but based on my conversations, MOST of us had other careers before we started quoting rates and we fell into the business.

The average age and history of Loan Officers matters, because like all history it CAN define how we do things in the future. It does not NEED to define us, but it often will. A great example of this is our diet – most of the time we go back to our roots. Creating a permanent change is uncomfortable, but sometimes it is absolutely necessary.

Continue reading “One to Many”

While driving I like to use my “Zero” time to listen to Audio books and podcasts about business.  This helps to maximize my productivity and hopefully keeps me awake while making my 15 minute commute.  One of my most repeated audio books for the last 7 years has been the 4 Hour Workweek by Tim Ferris.   I wish I could summarize this book for you, but to be honest Tim covers far too much material …. 100 mile view it would be something like this:

Get 10x as much work done in half the time while building sustainable wealth through automated systems.  It’s how you disconnect your time from your income.

Continue reading “Busy is an excuse for Lazy”

The game is pretty simple for Loan Officers today. You go out there, chum up referral partners, build a relationship, and hope they trust you enough to start sending customers your way. You guys know this game right? Your managers talk about it all the time and you tell it to yourself as well; “It’s a numbers game.” Make enough appointments, take enough apps and you get the business you want. Sure, there is some truth to this.

Continue reading “Retargeting 101 – Be Everywhere”

The game is pretty simple for Loan Officers today. You go out there, chum up referral partners, build a relationship, and hope they trust you enough to start sending customers your way. You guys know this game right? Your managers talk about it all the time and you tell it to yourself as well; “It’s a numbers game.” Make enough appointments, take enough apps and you get the business you want. Sure, there is some truth to this.

Continue reading “Convert More Leads With Engagement Marketing”

We all see them, even if we pay no attention to them.  Most Loan Officers are “above” them, but they are everywhere and you can not ignore them forever.  So why not learn from them?

I’m talking about advertisements.  Specifically, large obnoxious vanity ads that seem like a waste of money.  You see Loan Officers and Real Estate agents on shopping carts at the grocery, the tee box at your local public golf course and on the bus benches in your neighborhood.  What is the point of a display ad like this?  Do you think people ever get calls from those ads?  Typically people who are riding the bus are not the type to own a home .. so why spend the money?

Continue reading “Psychology of being remembered”

You capture your clients by Blind Luck and I’ll prove it…

These days, where you get your customers is hugely important to the success of your business.  In my experience your relationships with most clients evolve through two stages.  Getting them to move from the first stage to the final is the key to running a profitable business.  Let’s spend some time defining each stage of this process so that we can put everything in perspective.

Continue reading “Luck – Its a plan?”