The average age of Loan Officers today in the United States is 54, according to Barbara Hanson of the Mortgage Bankers Association, and many of these loan officers have more than 20 years experience. I have not been able to find a study which tracks the “Origin” story that tells where all these Loan Officers came from … but based on my conversations, MOST of us had other careers before we started quoting rates and we fell into the business.

The average age and history of Loan Officers matters, because like all history it CAN define how we do things in the future. It does not NEED to define us, but it often will. A great example of this is our diet – most of the time we go back to our roots. Creating a permanent change is uncomfortable, but sometimes it is absolutely necessary.

Continue reading “One to Many”

The game is pretty simple for Loan Officers today. You go out there, chum up referral partners, build a relationship, and hope they trust you enough to start sending customers your way. You guys know this game right? Your managers talk about it all the time and you tell it to yourself as well; “It’s a numbers game.” Make enough appointments, take enough apps and you get the business you want. Sure, there is some truth to this.

Continue reading “Retargeting 101 – Be Everywhere”